Reto
To simplify the school book purchasing process for parents, we aimed to streamline the experience through a digital solution that allowed them to add all required books to their Amazon cart in just 3 clicks.
Proceso
We developed a website where publishers could upload book references, making it easy for parents to find and purchase the correct books directly on Amazon. Thanks to OCR (Optical Character Recognition) technology, users could simply take a photo of the printed school supply list. The app would then automatically recognize each book and add it to their Amazon cart.
Resultados
We delivered a fully integrated, scalable platform, ready to expand to other countries. In Spain alone, over 1,002,642 book references were mapped, and the same system and website were successfully adapted for Amazon Brazil.
Reinventing the school book shopping experience
UX/UI design
Design of an intuitive, modern and optimized interface for conversion.
Frontend Development
Implementation of a fluid and responsive user experience.
Backend Development
Integration with the Amazon API to obtain information for all books based on their ISBN.
OCR
Recognition of text in images to convert physical lists into digital carts.
Complex Banner Management
Enabled third-party ads in various areas of the site.
"We leveraged OCR technology to transform the way school books are sold."
