Reto
Natalben, a leading brand in food supplements for babies and pregnant women, decided to redesign its website. These types of migrations, although they may seem like simple aesthetic renovations, carry significant risks that can negatively affect the site's organic traffic if not properly managed.
Proceso
A migration structured in four key phases was carried out: - Strategic planning with a detailed roadmap to minimize risks. - Analysis of the original website, collecting key SEO, backlinks and traffic data. - Technical optimization and migration, ensuring optimal load times and effective SEO redirections. - Post-migration monitoring and optimization, ensuring continuous improvement of traffic and conversion.
Resultados
After the migration, an increase of 137% in organic traffic was achieved, more than 2,500 results were indexed and more than 17,750 backlinks were obtained. In addition, monthly monitoring of the main KPIs was established to propose new actions aimed at increasing organic traffic and adapting to Google algorithm updates, demonstrating that migration is only the beginning and that SEO requires continuous attention.
We developed a platform that has enabled the management of over 2 million properties
Technical SEO & Web Optimization
Implementation of advanced SEO strategies, ensuring proper indexing and search engine performance
Content Redirection and Migration
Use of optimized 301 redirects to preserve positioning without loss of traffic
Web Analytics and Data Insights
Integration of measurement tools to assess the impact of migration and apply continuous improvement strategies
Web Performance
Optimization of load times and user experience, prioritizing key metrics such as LCP, CLS and FID for better positioning
Risk Management
Contingency strategies with AdWords and PPC campaigns to mitigate negative impacts on organic traffic
